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Message: Mediabolic Unveils Network Media Player During Demo@15!, Bringing Personalized Content to the Television

Mediabolic Unveils Network Media Player During Demo@15!, Bringing Personalized Content to the Television

posted on Feb 14, 2005 06:34AM
Mediabolic Unveils Network Media Player During Demo@15!, Bringing Personalized Content to the Television

Mediabolic NMP Serves as Technology Platform for Future Products From Leading Consumer Electronics, PC and PC Peripheral Manufacturers, Targeting Q4 2005

SAN MATEO, Calif., and SCOTTSDALE, Ariz., Feb. 14 /PRNewswire/ --

Mediabolic, Inc., an industry leader in providing software infrastructure and services for connected entertainment devices, today announced and demonstrated the full capabilities of the Mediabolic Network Media Player (NMP) technology platform. The Mediabolic NMP is a digital home product that integrates with the television and wirelessly connects to one or more PCs in the home and the Internet.

The Mediabolic NMP is able to present PC and Internet applications optimized for a lean-back, remote-controlled TV viewing experience. These applications include playback of personal entertainment content, including music, photos and videos, plus access to premium content services such as

full-length movies on-demand. The Mediabolic NMP also enables dozens of new, personalized applications optimized for the TV, like local weather, on-demand customized news, and more. This experience is supported by Mediabolic`s

back-end services featuring a catalog of on-demand applications based on open standards.

The remote application technologies that are part of the Mediabolic NMP bring remote PC-based applications to the television, helping to accelerate the growth of the television as an application platform, much as the PDA and

cell phone have become. These applications are growing in numbers every day, because they are easy to write, and use existing programming tools and techniques, such as HTML, JavaScript, Flash and ActiveX.

``Mediabolic has developed a window into the world where PC and Internet applications, and content, can personalize the TV experience,`` said Chris Shipley, executive producer of the DEMO conferences. ``We expect to see some exciting products from their manufacturing partners later this year.``

The Mediabolic Network Media Player technology brings together the TV and home network to create a unified lean-back, 10-foot user experience. There is no need to switch TV inputs with the Mediabolic NMP, as it tightly integrates

the TV viewing experience with a user interface that is an overlay to the TV video source. The Mediabolic NMP is a standards-based open platform that complies with DLNA and UPnP standards, emerging DRM technologies, Intel NMPR

specifications, and all major media formats.

``The Mediabolic Network Media Player technology platform enables manufacturers focused on the digital home to quickly bring compelling and differentiated, standalone or embedded entertainment devices to the consumer market,`` said Daniel Putterman, president and CEO of Mediabolic. ``This expands upon Mediabolic`s corporate mission and promise to deliver the key building

blocks of the digital home for the world`s leading manufacturers.``

Sales and Partnership Inquiries

Manufacturers interested in specification, pricing and availability information, contact Mediabolic sales and business development at sales@mediabolic.com.

About Mediabolic

Mediabolic, Inc. is a provider of software infrastructure and services for connected entertainment devices. Mediabolic embraces industry standards and provides infrastructure and services that empower our manufacturing partners to extend the capabilities of their products to ultimately expand their revenue potential while saving money. Using a standards-based open architecture, Mediabolic`s technology has enabled our partners to ship

award-winning solutions across diverse platforms to the consumer market.

Founded in 1999, Mediabolic is located in San Mateo, CA. For more information,

please visit http://www.mediabolic.com.

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