Notice Mezzo is close to Wencor and EDIG in on the other side of the arena next to Rockwell Collins. I don't know if that was the plan, but it certainly looks like they have the show covered.

FYI, 85% of professional trade show buyers walk into an arena, turn right and go down the first aisle, according to Exhibit magazine. That puts Mezzo before Wencor and gives EDIG their shot on the other side of the show. It's not that big of a show, so EDIG should get their "ups."

It's my guess that Mezzo and EDIG have some kind of an agreement on who services what account, so they are not walking all over each other at a trade event. Any ideas? That's what I do when we have a direct sales exhibit in the same show as one of our distributors. We refer buyers to the distributor based on predetermined terms, usually along geographic lines.

John