"Founded in 2001 by seven veteran Texas Instruments executives, the 125-engineer company has found growing demand for its embedded software and systems designs for decoding highly compressed audio and video content on the MPEG4 format. "

They can provide one or the other,  "embedded software" or a full firmware system design(combination of hardware and software).

For e.Digital, they provide the embedded application software and e.Digital delivers it through their economized firmware design.

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