IMO, these non-IFE markets are ripe with potential. The logistics involved combined with the cost to the consumer may be part of the challenges to get a deal done. At a bare minimum, we KNOW EDIG is/was out there in trials.
I trust Willy and gang are still beating the streets for non-IFE biz along their way to selling to another airline or two. Based on what we know, it would take only a few (maybe 2) major airline deals similar to what we have today (not a complete roll out) to really get closer to black ink. DM news or not, black ink will make a differnce in the pps should EDIG be able to sustain it Q over Q, imo.
John