"Do they market this to battery companies, OEMs, billion dollar portable device makers or use it as added value when negotiating infringer settlement and licensing deals?"

Everything but battery...as far a consumption goes, it has nothing directly to do with battery. It will consume any batterys power with at devised rate.

"If it's not specific to the MOS why aren't other companies already offering this level of performance?'

445 is specific to MOS as a whole. The claims range from the physical elements of configuration... to the elimination memory mapping.

All claim considerations add to the conservation of power.

doni