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Message: article about delta changes:

article about delta changes:

posted on Mar 13, 2005 01:11PM
http://www.travelskills.com/tktarchive/2004/seppf.htm

IN-FLIGHT ENTERTAINMENT ON DELTA? Apparently there is an internal debate about how Delta should upgrade its inflight entertainment system. While Delta has installed seatback video on its Song fleet, many insiders are not convinced that it is the right move for the whole fleet. We beg to differ. Seat-back video entertainment is the KILLER APP for airlines these days. Why? Because it keeps passengers occupied, nearly hypnotized, and NOT focused on the tight seating, smelly bathrooms, paltry food offerings or snarly flight attendants. Don`t believe us? Then take a flight on Song or JetBlue or Frontier, and check out how calm the cabin is—how each passenger is mentally cocooned into his or her own little world. COME ON DELTA—you need to do this and do it soon—be the first major carrier to do it fleet wide—all seats, all planes, and you`ll have a leg up over your competitors. (Would you fly Delta more if it had fleetwide, seatback video? Let us know!) (FYI: JetBlue has recently increased the number of live TV channels it offers to 36, including CNN Headline News where you can see your TICKET editor every Friday and Sunday evening!)

SKYMILES CHANGES. A SkyMiles streamlining is in the works, but as of now, few if any details are available. All Delta is saying is that the new program will be simpler to understand and easier to redeem miles with. Sounds a little scary to us . . . stay tuned.

ALASKA BOUND. It might not have anything to do with the fact that Delta`s CEO hails from Seattle, Alaska Airlines` HQ, but anyway . . . Delta and Alaska have announced a code-sharing deal, which should soon benefit frequent travelers with reciprocal earning/redeeming opportunities and lounge access. (Check out Alaska`s route map to consider new destinations.) A starting date for the code-share is expected later this year. Our favorite thing about Alaska Air? Its decision to offer passengers the new DigEplayer—a portable in-flight entertainment device that it rents to coach passengers for $10 per flight and gives to first passengers. (Hey, Delta, maybe that`s a better idea than the seatback video?)

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