Murgirl1...

Electronics Corp. has taken a license for the ARC Video Subsystem. AVID is a Taiwan-based fabless integrated circuit (IC) design company that provides next generation multimedia solutions for digital audio/video devices. AVID was the first in the world to develop a system-on-chip (SoC) for CD-based audio players, and now commands close to a quarter of that market. By adopting the configurable ARC Video Subsystem, AVID's design team will be able to create multimedia, multi-formatted solutions that offer single- to high-definition audio and video functionality. This will enable AVID to expand into complementary markets with highly differentiated devices using a single ARC subsystem, thereby lowering their overall development cost.

As a "fabless integrated circuit (IC) design company" they're not creating ASIC's(application specific IC) that just do a set of fixed functionality" . Their ability is also in programmability as Pretec. http://www.agoracom.com/ir/edigital/...

doni