Some are attempting more features, others, lower prices, but cracking the ipod brand will be quite an effort.

The NEXT differentiating plateau is video. ipod has yet to offer it and no one else really is on the radar screen other than this latest SONY development.

If either EDIG or that Asian OEM gets a nibble or two for the KINO platform (mini-digiFUSION), and decides to run with it with some high profile marketing, that next market tier is theirs...and ours. The market potential need not be explained to anyone at this point in time.

Will someone get the balls and take a similar path to market as did Jobs, before we get trumped ?

I really don`t get the hesitation considering EDIG is offering a turn key platform, not unlike portalplayer did with the ipod to Apple.

Embedded IFE and something like KINO and what do we have here ????????????????????????