27 Mar 2008:
Kids now able to tune into Cartoon Network on Mezzo’s Portable IFE System

Mezzo, the Portable IFE Specialist and Cartoon Network have today announced a content deal allowing airline clients who utilise the Mezzo Portable IFE System to offer Cartoon Network content to their passengers. The deal will enable kids to watch episodes of shows such as Ben 10, Skatoony, Johnny Bravo and Dexter’s Laboratory on board across a range of airline carriers.

Dave Sampson, CEO at Mezzo comments: “Mezzo’s Portable IFE system is great for kids as they can choose exactly what they want to watch and for younger viewers, the ability to position the Personal Media Player (PMP) at their eye level is a clear advantage over overhead or in-seat screens. We are really excited to be able to offer Cartoon Network content to our existing airline partners as the Mezzo IFE system is a popular way of entertaining the kids over the busy summer holiday period.”

Saadia Bahraoui, Commercial Distribution Account Director at Cartoon Network said: “Mezzo’s Portable IFE system is a great way to provide in-flight entertainment for kids. In addition to extending the footprint of our brand in a more meaningful way, we are able to gain valuable feedback from the research data that Mezzo provide.”

 

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NOTES:

MEZZO

Mezzo offer complete IFE solutions; from full service portable IFE packages designed to generate new revenue for airlines, upgrade older installed systems to full First and J class AVOD capability and service recovery back-up to a full range of content services for installed and embedded systems.

Mezzo can provide the widest range of Portable Media Players approved for IFE; Content including movies and TV from all studios, games and with local language programming; A range of airport based operations including battery charging and content loading; A range of Marketing Services including crew and ground staff training, acquisition of advertising and passenger promotion via mobile, online and print.

 

For further press enquiries contact:

 

Steve Crawley
Marketing Director
MEZZO
Mobile + 44 771 770 5624
Fax+ 44 (0) 207 092 1808
Email: steve@mezzo.aero

 

Yinka Akindele
Press Officer, Turner Broadcasting
Tel: + (0)20 7693 1105
Email: yinka.akindele@turner.com

 

About Cartoon Network
SKY 601; Tiscali TV 312; Virgin TV 704. Also available on: Top Up TV Anytime; BT Vision; Sky Anytime; Virgin Central; Tiscali TV on-demand 310.

Cartoon Network is home to some of the funniest and most exciting new cartoons. It delivers the best range of kids’ entertainment 24 hours a day with hit shows including Ben 10, Robotboy, Foster’s Home for Imaginary Friends, My Gym Partner is a Monkey, Codename: Kids Next Door, Ed, Edd n Eddy, Skatoony and Xiaolin Showdown

Cartoon Network can also be experienced through its multi-award winning website www.cartoonnetwork.co.uk, on broadband www.supercartoonnetwork.co.uk, via games on digital cable and satellite, through VOD, and on mobile. Since launching as a pan-European channel in 1993, Cartoon Network now has localised services throughout Europe, the Middle East and Africa where it is available in 14 languages and in over 46 million homes. Cartoon Network is operated by Turner Broadcasting System Europe, a Time Warner Company.

 

For further enquiries contact:
Saadia Bahraoui
Commercial Distribution
Tel: 020 7693 0761
Email: Saadia.bahraoui@turner.com