That "fantasy" was a reality across all markets at that moment in time, not an EDIG phenomenon by any means.  EDIG's chart is remarkably similar to that of many other companies... 

The price anyone paid was what they were willing to risk in search of greater gains...no different than any other day in the markets.

That being said, the point I am making and have always made is that market sentiment/momentum is as great a driving force, if not greater, than earnings, given there is a case made for the upside.  However, it is even nicer when earnings follow the story.

Hopefully EDIG will have both,( the story and earnings), this go round...that's what most investors hope to see...save a few.