The $120 is based on the digeplayer 5500.....but why would you think Alaska Air would order the embedded version? This from one year ago. Alaska Air just expanded earlier than anticipated......In May of last year they ordered 620 digeplayers. This order on top of that makes a pretty good dent in the 6000 units. Over 4100 by my count.

(San Diego, CA – February 10, 2004) – e.Digital Corporation (OTC: EDIG) today announced expanded orders of APS’ digEplayer™ by Alaska Airlines. After the successful ‘beta’ test of APS’ e.Digital powered digEplayer 5500, Alaska has agreed to purchase up to 6,000 additional units. e.Digital expects to realize several million dollars in revenue over the next five years from the APS/Alaska Airlines orders through initial sales of the units, refurbishment fees and other services.

APS’ digEplayer 5500 will continue to provide portable in-flight entertainment (IFE) to Alaska Airlines passengers for at least the next five years. Customer acceptance and demand, durability, ease of distribution, and quality of picture and sound were cited as the criteria by which the innovative system was selected.

“The successful completion of the “beta” test with Alaska Airlines has been an important validation of our digEplayer 5500. This test also proves that for the first time, carriers can have a full video on demand (VOD) system without the expensive retrofitting of aircraft,” noted Bill Boyer, president and CEO of APS. “e.Digital’s technology has surpassed the rigorous testing of Alaska and it’s passengers. With logistics support from Rockwell Collins and premium content from Twentieth Century Fox, and others, we are well positioned to meet the needs of Alaska and its passengers.”

“Alaska Airlines’ endorsement of APS’ digEplayer clearly affirms the value of our proprietary personal video technology platform,” added Fred Falk, e.Digital’s president and CEO. “APS and e.Digital are actively pursuing orders with additional airlines and opportunities in other markets.”

APS’ digEplayer offers passengers fresh content selections, including first run movies not yet available on video, classic films, television programming, music and other entertainment options.