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Message: article ..inside the iphone..iphone taken apart to learn suppliers

A design partner to fastrack - seems we went this rout with TI also.



SAN DIEGO--(BUSINESS WIRE)--Jan. 9, 2003

e.Digital Corp. (OTCBB:EDIG) today announced a development and co-marketing partnership with PortalPlayer Inc.

As a PortalPlayer Design Partner, e.Digital plans to develop new digital audio products combining PortalPlayer's single-chip integrated circuit for music encoding and playback with e.Digital's reference designs. As part of the agreement, PortalPlayer will refer pre-qualified OEM customers to e.Digital for product development using PortalPlayer's chip set.

Researchers from IDC forecast that the digital audio market will exceed 200 million units worldwide by 2006, presenting a great opportunity for OEMs who can deliver compelling and powerful entertainment devices," said Michael Maia, vice president of marketing for PortalPlayer. "We qualified e.Digital as one of our charter Design Partners because of their ability to speed manufacturers time-to-market and expertise in system integration, firmware development and project management."

Fred Falk, president and CEO of e.Digital, said, "We are pleased to continue our tradition of incorporating new technologies with our MicroOS(TM) to create useful applications and attractive products for OEM customers. Being a charter company in PortalPlayer's Design Partners Program puts us in a position to help OEM customers navigate emerging industries, determine the quickest path to product completion, and launch a number of different products with the latest features. It opens the door for revenue-producing opportunities from a broader customer base."

The PortalPlayer Design Partners Program provides a fast track to new system designs by giving OEMs access to the engineering resources and complementary intellectual property of its qualified partners, and PortalPlayer's system-on-chip (SoC) platforms, firmware, system architecture, and PC-based digital media management applications. Using PortalPlayer's platforms as a starting point, Design Partners work with OEMs to quickly and cost-effectively build differentiation into next generation products.

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