"Samsung executives said they were making the move to improve their competitive position and lower operational costs."

They're looking to corner the market....lol

"That's a scary prospect for rivals, some of whom already envy Samsung's current cost structure, especially in DRAM and NAND flash. With margins turning negative at Micron, an even stronger Samsung could spell trouble for the Boise, Idaho-based company."

"First, though, Samsung must ride out the gathering economic storm'

The whole landscape will be different 2 years from now....survival of the fittest this round.

Like I noted earlier....Samsung is looking to own the CE market top to bottom.

doni