That post was from Shephard-InFlight news site - they are just one of the entities that follow IFE. This was not an official Wencor PR but a release from Inflight.

We also have heard from Airfax that they are going to follow up with more Hamburg IFE news, so we have that to look forward to.

I also think that if they are setting a target of early next year, then they most likely are talking to airlines about advanced orders/sales NOW, and would really look to capture the spotlight at the next WAEA event this Fall.

Passenger content will include:

digEtunes (MP3 audio-on-demand, playlists)

digEvideo (MPEG-4 video-on-demand films, shorts, music videos, TV programmes)

digEgames (board games, single-player action games with controller)

digEreader (PDF books, periodicals)

digEtv (broadcast audio and video, safety demos)

digEnet (onboard intranet, cached Web pages)

digEnews (electronic newspaper)

digEairport (airport, connecting-gate and destination information)

digEmap (flight information and flightpath).

Do you think someone is spending some time on the multi-tiered branding approach to this digeplatform? And who helped a little bit to develop this platform?

The only missing truly is Digemon!!!