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Message: RE: Calendar/Fiscal year?-Lickily

RE: Calendar/Fiscal year?-Lickily

posted on Apr 15, 2005 10:41AM

Yep.

I know we are going to have a lot of angst in the coming months, but the entire branding campaign looks to be very interesting. I can dream up many sideways revenue streams for Wencor or the buying Airline to sell -- especially shopping in all major consumer product categories and even with niche product like you find today in the SkyMall catalog that many airlines now distribute because they get a piece of each sales. The obvious travel related companies / brands will want to advertise on the system.

On Intl. flights the ``duty free`` products could have commercials and / or info-mercials. Lots and lots of drive space and every bit can sell something -- download songs for a price, on-line catalogs, event sales specific to the planes` route and dates of arrival (pro sports, concerts, festivals), whatever floats your boat. If the digEsystem can be tested to target the right crowd on airlines, the airlines will jump at an opportunity to actually make much more money on a customer centric product. This is the very definition of Win-Win marketing.

While EDIG`s portion may be limited to the units sold, that number has the potential to be huge if Wencor / DeCuir are successful.

John

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