For starters they could have transcribed Pats presentation at SHM which most said he spoke so low hardly anyone could hear/tell what he was saying.
Second, get a tech-writer like jim turly the likes to do an investors/market overview for equtiy investors.
thirdly, go into lil more detail with the shareholder updates, beside 20bln annually and certain aspects lingo.
I guess all this will come in due time, and do think they are throwing about as much hint as possible out by saying 'the first to' regarding the whole NFFS.
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