To promote the HD capabilities of the new Xbox, Microsoft has formed an alliance with Samsung to provide the best HD experience.

By Eduardo Vasconcellos | April 29, 2005

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Samsung and Microsoft have announced today that they have formed an agreement to use Samsung as the exclusive HDTV worldwide marketing partner for the next-gen Xbox.

Announced at the Home Entertainment Expo, the next-gen Xbox and Samsung HDTV combination is designed to deliver the best experience to gamers worldwide.

``Gaming has become a primary force for innovation in the entertainment and technology industries. Samsung has selected Microsoft Xbox as the best next-generation game console and a key driver in the global HDTV revolution,`` said Peter Weedfald, Senior Vice President Consumer Electronics & North America Corporate Marketing, Samsung Electronics, Inc. ``Samsung is proud to expand the Microsoft relationship and stand with them at the forefront of the HD gaming century.``

``Samsung is a natural partner to showcase the richness of the next-generation Xbox,`` said Peter Moore, Corporate Vice President of Worldwide Marketing and Publishing for Xbox at Microsoft. ``Samsung HDTVs will provide Xbox enthusiasts with the truest high-definition gaming experience available.``

To promote the new accord, the companies plan to place over 25,000 Samsung HD televisions in Microsoft Xbox retail kiosks around the world.