The stock market is a game of promotion.
Every analyst in print or mass media is a form of continuous promotion.
While 5 years ago it was may have been too forward looking for some, today results are quite tangible and getting more predictable by the quarter.
Yes, some are so upside down that a pound of flesh is their only reward, but most others are situated for some nice profits.
EDIG and all stocks are subject to promotion.
Selling their intelligence short? On the contrary, having held this stock for 10 years and now seeing the patents in motion being montized in real time and not seeking promotion questions the intelligence level of investors.