``We are bombarded daily about this IFE and that IFE but have not heard of airlines jumping aboard unless they are embedded in the aircraft at the time of it manufacture. (And those are NOT revenue generators, but in fact, detract from the bottom line)``

``Developing revenue generation model that will reduce the total life cycle cost of ownership of Panasonic Avionics Corporation entertainment systems thru advertising, in flight shopping, etc.``

http://www.panasonic.aero/pro_med.aspx

Meaning that current models of expensive IFE systems embedded in the aircraft at the time of it`s manufacture...might be break even...not counting obsolescent issues.

doni