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Message: Online Talk, Does it Matter?
A littleold but offers more analysis
July 31, 2006 - Can You Learn Anything from Stock Message Boards?

Are stock message boards worth reading? If so, what clues point to useful information? In their recent paper entitled "e-Information: A Clinical Study of Investor Discussion and Sentiment", Sanjiv Das, Asís Martínez-Jerez and Peter Tufano examine relationships among on-line stock message board discussions and related news and stock prices. They further employ content analysis software to measure the intensity and dispersion (level of disagreement) of message board sentiment. They focus on 170,000 messages from four stock message boards (Yahoo!, The Motley Fool, Silicon Investor and Raging Bull) for four stocks chosen to represent extremes of stock information flow (Amazon, Delta Air Lines, General Magic and Geoworks) during July 1998 through January 1999. Integrating the message board content with contemporaneous news items, stock price movements and one interview of a frequent message board poster, they conclude that:

  • Stock message boards offer: rapid dissemination of new information before the media widely covers it; some non-public information before companies announce it; substantial on-point exchanges (for about eight hours after news releases); and, many unsubstantiated rumors (that tend to die quickly), but little or no inside information.
  • Message board discussion volume generally mirrors stock trading volume and relates positively to level of disagreement.
  • There are a few frequent posters among a much larger number of occasional posters. (See chart below.)
  • About 40-50% of messages convey a buy or sell sentiment, with the aggregate leaning modestly toward buy. This low level of net positive sentiment reflects a typically high level of disagreement. (See table below.)
  • There is a close relationship between message board sentiment and news sentiment.
  • The sentiment of message board posters does not predict stock returns. Sentiment rather tracks stock price, suggesting that aggregate message board thinking tends to be trend-following rather than contrarian.
  • The interviewed frequent poster is a well-informed college graduate (engineering) who uses message boards to test his ideas regarding what professional stock analysts may be missing and how news stories may be misleading. This individual speculates that he became more stubborn about a stock as a result of taking a public (though anonymous) position on it, thereby degrading his investment performance.

In summary, stock message boards accelerate information dissemination and maybe analysis, but they do not reliably reveal new information (lots of opinions and little or no private information). Message board sentiment does not predict stock returns. No surprises.

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