Flash Memory Summit and Exhibition - August 11-13, 2009 -

SANTA CLARA
Wednesday, August 12th, 2:00-2:30pm

Jim Elliott
Vice President of Memory Marketing
Samsung Semiconductor Inc.

Jim Elliott is Vice President of Memory Marketing at Samsung Semiconductor, where he oversees all marketing activities in the Americas. He has over 13 years of experience in the semiconductor industry, focusing on product sales and marketing at major multinationals. He started his semiconductor career in 1996 at Hitachi in SRAM marketing. In late 1997, he transitioned into the volatile world of DRAM when he joined Fujitsu Microelectronics.

Jim has been at Samsung for seven years, holding leadership positions in DRAM and Flash Marketing, as well as Global Account Sales.

Jim earned a BA degree from the University of California at Davis and an MBA from Cal Poly San Luis Obispo. He has been a featured guest speaker at many industry-wide events, including the Intel Developer Forum, Denali MemCon, StorageVisions, and the Flash Memory Summit.

Abstract: NAND Continues to Soar (App after App after App…)
NAND flash hasn’t risen; it’s rising — market sector after market sector, application after application. NAND has accelerated its pace of market acceptance and is enabling a new generation of consumer electronics, while making significant inroads into the enterprise space. This presentation will provide a detailed overview of NAND’s global presence today, from SSDs in notebooks to a range of new innovative consumer electronics applications. It will also highlight NAND’s role in the growth juggernaut known as smartphones. With cloud computing, a continued proliferation of Internet accessibility, and accelerated growth of personal digital libraries, NAND has never been in as much demand as it is today. Mr. Elliott will explain why higher densities are needed and also will discuss the role 3-bit MLC technology will play.

About Samsung Semiconductor
The Semiconductor Business of Samsung Electronics consists of three major divisions: Memory, System LSI, and Storage. It has pioneered many advances in chip technology that are now widely used in mobile, desktop, and other digital products.

The Memory Division designs and manufactures integrated circuits for storing digital information. Steadfastly maintaining the top global position in the growing DRAM market since 1992, Samsung Electronics has also stayed in front technologically with NAND flash memory by developing the world's first 32Gb NAND chip. The company is set to increase market penetration of NAND flash using cost efficient 40nm class processing.

Samsung is also a pioneer in Solid State Drives (SSDs). The flash-SSD, a drop-in replacement for a hard disk drive, is a secure and reliable means of storing personal or work-related data. Samsung released its first 32GB PATA SSD in March 2006, followed by the 64GB SSD in June 2007 and the 128GB SATA II SSD in July 2008. Samsung is aggressively expanding market development efforts for its SSDs, and its rapid SSD technology advances are a result of efficiencies enabled by the company's unique combination of NAND flash memory, firmware, and controller technology.