I'm sure you remember how quickly EDIG ran from the penny levels to .30, then .50's then .85ish before blowing out thru a buck for its first run, which eventually peaked at $3.73....that was 10 months before the Big move.
Investors, momos, speculators, whatever....all needed to participate if you want market awareness and movement.
Staying power is a different argument....and that will occur if the initial run is backed by the company's efforts, meaning more IP law suits against the likes of branded notables of the calibre of a SAMSUNG, which would keep investors put for the long haul.