What company is more profitable?
company x that has $1,000,000,000.00 in revs, but, has $1,200,000,000.00 in expense.
or
company y that has $10,000,000.00 in revs, but, has under $5,000,000.00 in expense.
company x margins are so small that shifts or swings in the economy can destroy them, as we have seen in this great recession.
Its not lack of revenues that destroys a company, its the DEBT.
company y can and has survived one of the worst economy in my generation, and is not only surviving, but, is on its way to being one of the few who is achieving extreme growth in the worst economy of our time. Future will tell the story.