I'm sorry. I disagree. Too close to the iphone or future iphones or the future 10" apple tablet supposedly coming out next year. Why would I want to carry yet another electronic device? I have an appletv and it does not take long at all to d/l a HD movie. Adobe has already made huge headway into protected content with their AIR platform. Now if we can somehow integrate our encryption into existing technology, I see that as more promising.