I must say this is not a typical RP response. Usually we get the "we will discuss this in upcoming company communications".

RP did not hesitate to state this is an important point of interest and that the new platform allows for this option to be placed on the table.

The RyanAir trial was based on customer buying to make ancillary revenues solve the economic issue regarding IFE. Advertising would allow for cost controls and make the eVU that much more competitive, allowing either for revenue sharing or lower cost structure for the airlines.