I wonder about this

The digEsystem is the first and only truly configurable embedded IFE system, allowing airlines the option of providing entertainment to any cabin, zone, seat or passenger on any flight, on any aircraft.

Does that mean they can beam one kind of content to the first-class passengers and another kind of content to everybody else? Or any permutation of that, presumably. I can see how the airlines would like that, it gives them another perk for the first-class folks and still gives good choices to the economy seats.

Wolfy