When you consider all the airports, terminals and gates available, slowly placing units at the more obvious options and then adding or removing as the results dictate....

afterall, the cost per unit to EDIG is much less than to the airlines, and the cash flow could be a nice addition to their service revenues currently received...as they already have resources for servicing the planes....people on the ground already that could expand to the terminals.

Of course you'd have to look hard at the numbers, ROI and costs, but they are in the business of bringing handheld entertainment options to passengers....a no brainer market imo and then there is the adverstisement potential.

But what do I know....lol.