"My only thought is look at what Steve Jobs has done with flash technology?"

Jobs does not sell flash technology per-say.....Jobs is a evangelist, where IMO, he could care less of what is in a device, other than making it look like magic when he demonstrates it.

For the masses, there's various beliefs in divinity....and then there's Jobs.

Nothing better than to fashion your enterprise in a manner that the masses appreciate.

doni