I don't see not being "rugged" enough to be an issue these days, with the appetite for smaller, faster, easy to take with you life style.

Before we had all these wireless cell phones, smart phones etc, we had big, bulky installed in the car, CAR phones. They were rugged for sure. Got my 1st one, an Audiovox 3 Watt beast (1987), compared to the iPhone of today, it was huge.

When the wireless style cells came on the scene, they were 3-4 times larger than what we have today. People gradually "trained" themselves not to be rough with them.

Before laptops, big bulky desk tops....same learning curve, and now they fit in one hand.

Remember the Etch-a-Sketch...lol.