the argument ....."they have a license so they do not need e.Digital"
Well, that all comes down to how a settlement is derived.
Licenses and franchisees are traded and bought daily......if you own a McDonalds franchise/license....don't think for one minute that you can implement food products out side the McDonalds food chain.
"Powered by e.Digital" = franchise
Those "elements had better be on a scale of franchisees tending orders.....that would be, IMO, the only thing that will attract funds.
doni