Vivitar is a leading manufacturer and marketer of photography equipment and optics, including a range of high-quality, affordable digital cameras, film cameras, lenses, flashes and tripods, sports optics, and digital imaging products. Vivitar has a diverse portfolio of intellectual property assets and patents and maintains a variety of international distribution channels in the United States, France, the United Kingdom and Hong Kong.

In the United States, Vivitar sells its products through mass merchandisers, including Wal-Mart, Comp USA, Office Depot and Radio Shack. In Europe, Vivitar products can be found at major retailers, including Tesco, Woolworth's, E.LECLERC (France), Saturn (Germany) and others. Vivitar products are also sold through photo specialty stores, film labs, consumer electronics stores and catalogs. Total revenue for Vivitar in calendar 2005 year was approximately $120 million.