What is Claimed is:

1. A portable multimedia apparatus for employment in a passenger cabin having a plurality of passenger seats, comprising:
a housing, said housing having a video display adapted to display video images and having an onboard electric power supply;
a sound reproduction component engaged within said housing;
means to receive wireless transmissions from a wireless transmitter;
electronic memory adapted to electronically store data convertible to one or a combination of sound and video which is communicated in said wireless transmissions;
a microprocessor in said housing, said microprocessor operatively engaged to said power supply, said electronic memory, said video display and said sound reproduction component;
software adapted to run on said microprocessor and process said data stored in said electronic memory to produce one or a combination of audio upon said sound reproduction component and video images upon said video display;
electronic means to ascertain a seat identification of each respective individual seat, from said plurality of passenger seats in said passenger cabin, when an individual said multimedia apparatus is placed upon, or in a close proximity to, said specific individual seat; and
said software adapted to ascertain a user's access rights, to employ said multimedia apparatus, based on a respective seat identification, whereby a plurality of said audio and video devices may be placed upon said plurality of passenger seats and users occupying said seats for a trip, can be assigned variable said access rights to employ a respective said multimedia apparatus which are identified with their respective passenger seat, to provide said passenger one or a combination of said sound and video.

2. The portable multimedia apparatus of claim 1 additionally comprising:
means for a user to input a choice to said multimedia apparatus, to play specific said audio or said video from a plurality of said choices made available, based on said respective user's respective said access rights to said multiple choices concurrently broadcast in a datastream in said wireless transmission.

3. The portable multimedia apparatus of claim 2 additionally comprising: means to ascertain if a remaining time in said trip is sufficient to complete said choice by said user; and
audio or video means to notify said passenger if said remaining time in said trip is insufficient for said choice.

4. The portable multimedia apparatus of claim 2 additionally comprising:
said means to input a choice also allowing for a communication to crew members of a user request; and
means to transmit said user request, and said seat identification wirelessly to a receiver viewable by crew members tending said passenger cabin, whereby specific said user requests can be communicated to said crew members along with said seat identification to identify a specific passenger to said crew members.

5. The portable multimedia apparatus of claim 2 additionally comprising:
said means to receive wireless transmissions from a wireless transmitter being configured to receive and store individual portions of said data in said electronic memory prior to a start of said trip in a pre-loading of said data;
said individual portions being a beginning segment of complete movies; and
said means to receive wireless transmissions from a wireless transmitter configured to receive respective remaining portions of a said complete movie, subsequent to an individual said user making said choice and picking a respective said individual movie, whereby a lessening requirement for said electronic memory is provided by said pre-loading of said data and a subsequent transmission of said remaining portion.

6. The portable multimedia apparatus of claim 3 additionally comprising:
said means to receive wireless transmissions from a wireless transmitter being configured to receive and store individual portions of said data in said electronic memory prior to a start of said trip in a pre-loading of said data;
said individual portions being a beginning segment of one or a plurality of complete movies;
and
said means to receive wireless transmissions from a wireless transmitter configured to receive respective remaining portions of a said complete movie, subsequent to an individual said user making said choice and picking a respective said individual movie only if said means to ascertain if a remaining time in said trip is sufficient to complete said choice by said user, whereby a lessening requirement for said electronic memory is provided by said pre-loading of said data and a subsequent transmission of said remaining portion.

9: 7. The portable multimedia apparatus of claim 2 additionally comprising:
said wireless transmissions including a catalog of available goods or services which may be ordered by a said user;
said choice by said user serving to order said goods or services; and
means to transmit said choice by said user wirelessly to a receiver of a provider of said goods or services for delivery.

-H): IL The portable multimedia apparatus of claim 5 additionally comprising:
said means to receive wireless transmissions from a wireless transmitter being configured to receive and store individual portions of said data in said electronic memory prior to a start of said trip in a pre-loading of said data;
means for users knowing their seat assignment in advance of said trip, to communicate said choice prior to said trip; and
said individual portions including all or a beginning segment of a complete movies designated by said choice, whereby said multimedia apparatus may be programmed with said data based on said choice by said user in advance of said trip and placed in said seat of said passenger for said trip.

-HT SL. The portable multimedia apparatus of claim 1 wherein said electronic means to ascertain a seat identification of each respective individual seat is comprised of an RFID engaged to each of said seats in said plurality of seats and a receiver engaged to said housing adapted to energize and receive an identification signal from said RFED.

-τ2τ JO. The portable multimedia apparatus of claim 2 wherein said electronic means to ascertain a seat identification of each respective individual seat is comprised of an RFID engaged to each of said seats in said plurality of seats and a receiver engaged to said housing adapted to energize and receive an identification signal from said RFED.

*3τ VL The portable multimedia apparatus of claim 4 wherein said electronic means to ascertain a seat identification of each respective individual seat is comprised of an RFID engaged to each of said seats in said plurality of seats and a receiver engaged to said housing adapted to energize and receive an identification signal from said RPID.

i4τ YL The portable multimedia apparatus of claim 5 wherein said electronic means to ascertain a seat identification of each respective individual seat is comprised of an RFID engaged to each of said seats in said plurality of seats and a receiver engaged to said housing adapted to energize and receive an identification signal from said RFED.