We were referring to Dischino's favorite number 7...there were a lot of sevens in the "number of shares traded at that time" 177,077.

FYI regarding all the hits on the head? Just a stunt double for the show. Not the original road runner either, I ate the original during filming for the pilot (that almost got me fired). Unlike Paul Teutul, the coyote's smart enough to know where the money's made even if it makes him look silly :)

Coyote