No question there, as we make clear by describing APS/Wencor as the market leader.

2. Who lists many studios by name and lists them?

Well, IMS does, that I know. By my reckoning PEA has qualified for content support from all major studios and major independents, and has flown content from: Buena Vista (Disney & Touchstone), Warner Bros (Warner, New Line, Warner Classics), Paramount, NBC Universal, Twentieth Century Fox, Sony Pictures Entertainment, DreamWorks, Entertainment in Motion, Jaguar, BBC, BBC World, Emphasis Video, Eros and others. In the pipeline is content from JetStream (including Lions Gate) and Terry Steiner International (including Miramax).

I called IMS content management consultant Michael Childers and here`s what he told me: ``Not only has IMS qualified for content support from every major studio and every major independent, I believe that IMS` delivery platform qualifies for content support from any content provider in the world. It is a fact that digEplayer has not flown and does not fly the product of a number of the content providers with whom IMS has onging content relationships, including some of the major studios

Air Transat did stray a while ago when it found it just wasn`t getting the right quality of fodder. But li`l ole IMS is beginning to rustle up a few steers of its own by all accounts: Jet Airways, Harmony Airways and Varig, with a few more mooching in the sagebrush, just ready to be roped, thrown and branded.

And if you think they`re nothing but mangy critters, then don`t forget the two mighty longhorns that have opted for IMS`s Terminal Data Loader - American Airlines and Virgin America.

Brendan Gallagher

Editor, Inflight Online