Both INTEL's efforts and Apple's Cloud are real possibilities, but I am still leaning toward INTEL based on the language and focus of the study they referenced.

It sounds like Nunally wrote that press release.

"Intel is reigniting the conversation around mobile manners to discuss how technology devices are being used, the impact those devices have on societal and cultural norms, and how, when used most effectively, mobile technology has a positive effect on human interactions and life."