“Sony’s and Samsung’s launching new mirror-less digital cameras helped them obtain more market share,” said Masahiko Ishino, an analyst at Mitsubishi UFJ Morgan Stanley Securities Co.

Samsung had 11.1 percent of the market last year, improving from 10.9 percent. Kodak Co., Fujifilm Holdings Corp. and Casio Computer Co. were among manufacturers who lost market share last year, according to the data.

In the market for cameras with interchangeable lens, or single lens reflex cameras, Canon controlled 44.5 percent of the market, followed by Nikon with 29.8 percent and Sony with 11.9 percent, according to the data.

Following is the table for worldwide digital still camera shipments by vendors from IDC http://topics.bloomberg.com/japan/">Japan in an e-mail release yesterday.

Worldwide Digital Camera Market Shares by Vendor
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Vendor 2010 2009 
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Canon 19  19 
Sony 17.9  16.9 
Nikon 12.6  11.1 
Samsung 11.1  10.9 
Kodak 7.4  8.8 
Panasonic 7.6  7.6 
Olympus 6.1  6.2 
Fuji 4.9  5.4 
Casio 4  4.7 
PENTAX 1.5  1.7 
Vivitar 1.2  0.7 
Other 6.7  7