Coby Electronics Corporation is a manufacturer of consumer electronics products headquartered in Lake Success, New York, with offices and factories around the world (including the United States, Mexico, and China). With the joint efforts of Coby Electronics Co. of Hong Kong and Coby Electronics Corp. of the United States the products have reached consumers in Asia, North America, South America and Europe;[1] however, the company mostly sells in Europe and the United States. Coby also serves as an OEM manufacturer for brands including Samsung, NEC, Daewoo, RadioShack's Presidian brand and Hyundai.

It was founded by Young Dong Lee who owns 100 percent of its capital stock. Its name comes from deleting the "w" and second "o" in Cowboy.[2] The logo style looks similar to the serif font used in the Sony Logo. Lee (born 1955 in South Korea) originally owned an electronics wholesaler called Cowboy.[3]

The company's original headquarters was in an industrial area of Maspeth, Queens. In 2008 it moved the world headquarters to Lake Success, New York. The former headquarters remains as a company warehouse.[4]

Since the establishment of a new factory and new manufacturing processes in early 2006, the company has very publicly sought to re-brand itself as a maker of higher-quality goods; they tend, however, to be in the low-price range.[5] Its main factory is on 400 acres (1.6 km2) in Jiangxi Province in China. It was designed to accommodate up to 5,000 employees.[3]

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Lake Success, New York, January 6, 2011 - Coby Electronics, the leader in CE gear designed to complement every lifestyle, helps consumers capture and share every memorable moment with three brand-new portable digital camcorders that round-out the company's popular COBY SNAPP® collection. The new units - each priced under $100 - come pre-installed with muvee™ automatic video-editing software for easy editing and uploading on-the-go. Coby will showcase its sleek new video cameras alongside its debut tablets, premiere 3D and LED large-screen TVs, innovative 3D portable DVD players and more at the 2011 Consumer Electronics Show, Booth #11932 in the Central Hall of the Las Vegas Convention Center, January 6-9, 2011.

"We're very excited to expand our best-selling line of incredibly affordable COBY SNAPP camcorders with three new models that are fun, feature-packed and exceptionally easy to use," said Michael Paladino, Senior Marketing Manager, Coby Electronics. "Whether it's a flip-out screen or HD technology, our innovative line has something for everyone - and with muvee software built into every new model, Coby makes it a 'snap' for consumers to create, customize and share their favorite videos and memories."

The debut COBY SNAPP models for 2011 include:
COBY SNAPP CAM3002 MINI CAMCORDER - This stylish "mini" device helps even beginner videographers shoot and share simply! Features include:

• Full-color 1.8" LCD electronic viewfinder
• Flip-out side-screen for self portrait shots
• Photo capture and digital zoom (4x)
• SD/SDHC memory card support up to 16GB
• Integrated hi-speed USB 2.0 plug for seamless wireless video transfers
• Accessories: AV cable, 2 x "AA" batteries, carrying case and hand strap

COBY SNAPP CAM4002 SWIVEL CAMCORDER - This unique swivel-style camcorder is an innovative pocket-sized version of the traditional video camera. In addition to a full-color 2.4" LCD screen and electronic viewfinder, the COBY SNAPP CAM4002 offers:

• Front flip screen that rotates for shooting and storing convenience
• Photo capture and digital zoom (4x)
• SD/SDHC memory card support up to 16GB
• USB 2.0 port for fast file transfers
• Accessories: AV cable, 3 x "AAA" batteries, carrying case, USB cable, hand strap

COBY SNAPP CAM5002 HD CAMCORDER - With a sizable, full-color 2.0" LCD electronic viewfinder screen and video recording in 720p HD resolution, the COBY SNAPP CAM5002 boasts sought-after features that steal the spotlight:

• Integrated rechargeable battery
• 32MB of internal storage and SD slot for expandable SD/SDHC, max 32GB
• Photo capture and digital zoom (4x)
• Integrated speaker
• HDMI or composite video supported to view recorded videos and photos on a TV
• Compact integrated USB 2.0 plug for easy uploading and sharing
• Accessories: AV Cable, carrying case, hand strap and rechargeable battery