If it notices two people discussing starbucks it'll target them with specific coupons/ads either upon loggout and/or on homepage even via mobile when near the product. FOX had FB rep on other day...

And it will note their purchacess, and review their route to/from work/out-n-about to associate ads to those stores in that proximity with special offers. And alert FB users/friends what their friends are more prone to do retail-wise.

B Sweet if we algorithmize with them.

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