Re: My thoughts posted at another place/Richardo
in response to
by
posted on
Oct 07, 2012 10:21AM
So, the shot gun approach, standing in a booth while looky luuz walk buy filling their bags with freebees vs targeting specific potential customers and having those who take the info they learned in a private presentation up the chain to decision makers is the wrong way to market NUNCHI while it is still a protected patent pending with no general public info past what the company has shared to date?
Have you ever worked a trade show in Boston, LA, Chicago, Las Vegas, Atlanta, Frisco, NYC and other major cities? I have....and I can tell you from experience having done this for two world wide electrical manufacturers who have sales in the multi billions/yr, the shotgun approach produces few results. The key to gaining market share is to be selective, with the right audience, in a small group and away from the distractions of a mega trade show with thousands of square feet of vendors showing their stuff.
What we would do is have a booth presence, but we'd sign up those with the right business card (decision makers) and have private showings on the side, away from the show. The booth would be manned by the general sales force then us Mgrs with the right business card and more product knowledge than the youngsters would present to small groups of 6 to 12 and it was by invitation only. Believe me, this is the right way to get the biggest bang for the buck.
How long did it take for any of the Flash-R patents to end up in a product for sale? Lets see, Norris Comm opened in 1988 and 1993 we marketed this:
First patent filing 9-28-10, 25 months later and I'd assume by now NUNCHI is fully developed, which they stated it was not 9-1-11 is too long?
Based on my industry knowledge selling to OEM's, the people that need to be sold are design engineers, engineering mgrs and marketing managers. Not purchasing agents, draftsmen, tool and die makers, the guys/gals who drive the sale of their products and they need vendors to supply parts and pieces to manufacture the finished product.
The EDIG boys have stated to be making calls on the right people to expose NUNCHI...ya it takes a while, especially when the tech was in the early stages, not yet fully devolped, and on these calls the potential customers asked for added features which EDIG says they have done.
I guess my 37 years of calling on OEM's has my thinking flawed...lol.