In 2002, iriver scrambled to develop its first flash memory player to meet demand from the U.S. Best Buy chain. A year later, it was first to market with 512MB and 1GB players,[5] and completed its IPO at KOSDAQ, a Korean stock exchange.[6] By this time, the company was also selling hard drive players to compete with the iPod. It also used adult film star Jenna Jameson[7] and an Audrey Hepburn lookalike[8] as spokesmodels promoting its products.