It's called Context Awareness, which is being developed by companies such as Qualcomm, Intel, Xerox Park and others. Here is a link to Qualcomm's "Gimbal" website. It includes a video that describes how context awareness works.
IMO, you are spot on.
Allen Cocumelli was the one who emphasized at the SHM "when we present/demo NUNCHI to prospective partners, when they ask "can it do this?" we reply YES!" "Everytime they ask a question, the answer is YES!" He even shouted the YES!!! lol
NUNCHI was not fully developed 9-1-11, and IMO the potential customers came up with ideas from whatever they were doing in this context awareness space, and EDIG then added it via child patent filings and they are still doing same.
The way I see it, the customer base starts with OEM's and wireless carriers, then search engine firms fit into the mix to complete the package.
Think of the customer base as a triangle, with each placed at the corners all sharing and complimenting each other, with NUNCHI filling the center.
Thanks for the DD Bimages.