Remember the example of NUNCHI on our website where the 2 Brothers are riding their bikes home from school and one of the bikes stops moving? This example is one people can understand.
The pizza, movie, Mom/kids example is just that....the public can immediately relate...if I have Gimbal on my phone, I can selectively decide who to receive adds from. If I am a pizza place and I subscribe, I can increase traffiic possibly thru this form of advertising.
It's targeted at both audiences...that's what CA is meant for.
This pizza example is how Fred described CA to me on 9/26, then he sent me the video when I asked many days later.
Messages that are simple like this video does not confuse anyone.