IMO, this context awareness market is still in the early adoption phase even though EDIG kicked off Spring of 2011 with tidbits. There is a lot of start-ups and hot activity in this space - this is what is exciting.

Sharing, good read on sensor platforms up in San Jose, check out the video on "about us" and FreeMotion Library. Partner for EDIG maybe?

http://www.sensorplatforms.com/context-improves-activity-monitoring/

"A major part of the quantified self movement is the use of activity monitors such as FitBit, Nike FuelBand, or Jawbone UP. These devices utilize a low-power accelerometer to determine activity level and calorie count based on detected motion. Sometimes a barometer is used to determine vertical movement such as walking up or down stairs.

There are multiple ways these monitors can be faked-out, leading to an inaccurate result. Some examples include:

false steps: for example, swinging the device in hand can register false steps,

non-user motion: for example bumps in a car ride are often registered as user activity,

anomalous pressure changes: pressure often changes for reasons other than vertical displacement, for example entering an air conditioned building from outside.

These misidentifications happen with algorithms that only treat motion instantaneously. However, activity is not an instantaneous event. No one would go from a swim stroke to a tennis swing from one second to the next. Instead, a contextual understanding of the activity is more appropriate.

Our FreeMotion Library utilizes multiple aspects of the sensor data to build a consistent context history. One way this can be used is to improve activity identification. First, user context can be matched with the instantaneous signal. For example, if the user is sitting or is in a car when a step is detected, then it can be discarded as a false step. Second, knowing where the device is located on the user (in hand, in pocket, or on arm) allows a tailored activity monitoring algorithm to be built for each case. Overall, the inclusion of user context allows for a more accurate determination of user activity, which would be welcomed by those striving to better quantify themselves."