From their website:

Our professionals are well-versed in the expert witness process. We have assisted counsel in a multitude of contexts, including preparation of initial discovery requests, drafting of declarations, participation in arbitration/mediation, calculation of economic damages, rebuttal of opposing expert reports, and prepping counsel for opposing expert depositions.

Our experience has established IPmetrics as a respected, reliable, and competent intellectual property consulting firm for business owners, inventors, content creators, restructuring advisors, financial advisors and strategists, venture capitalists, and intellectual property attorneys across many industries.

So do you think EDIG is retaining this firm early to serve as warning to potential infringers? Or do they help in pricing with potential partners?