I can remember when e.Digital offered a multi codec music player (among other independent offerings) something no one really cared about, as the general buying public had no idea what it meant....and what happened after that with competing companies....

They copied ...no matter what the cost....and pushed the news...pretty much diluting e.Digitals news.

We know why e.Digital did it, they were flexing their muscle of what they were capable of to the industry.

I see the same thing shaping up again....just mix "Context aware" with what you do and your in the game.

doni