''41% of Facebook's revenue coming now from mobile ads in just 12 months is nothing short of mind-boggling. While I think that comparisons to google are a bit premature, it's important to note that Facebook has leveraged its data to provide a level of contextual targeting that advertisers could only dream of. Facebook has executed their mobile platform incredibly well, and created an ad experience that fits seamlessly with the ux (much like google did with their text ads in search). As a marketer, hearing the "this year is the year of mobile" drum beat over an over again without tangible results was getting old. So it's great to see a company like Facebook actually crush it in this space. Here's to mobile!''

``````````````````````````````

How Facebook went from sucking at mobile to killing at mobile in 12 short months
Read more at http://venturebeat.com/2013/07/30/how-facebook-went-from-sucking-at-mobile-to-killing-in-mobile-in-12-short-months/#xWxSQj1LQIUMMKm5.99

e