and mobile purchasing see:
www.futurescape.tv
http://www.futurescape.tv/about_reports/About_Social_TV.pdf
But Note: seen first commercial today.
''In addition, Comcast just announced X2, which includes a new customizable dashboard and unified multiplatform content that learns preferences and becomes smarter over time. This new platform release will be available to customers later this year.''
http://corporate.comcast.com/news-information/news-feed/xfinity-tvs-next-generation-x1-platform-the-future-of-tv
e