Delta to Eliminate Discount Carrier Song
posted on
Oct 28, 2005 06:04AM
ATLANTA - Delta Air Lines Inc., which is reorganizing under protection from the federal bankruptcy court, announced plans Friday to discontinue its discount carrier Song by May 2006 and incorporate Song`s fleet into Delta`s regular service.
In the interim, Delta plans to include first-class service on Song`s 48 planes in an attempt to make the flights more attractive to business travelers and to conform with Delta`s regular service.
``As Delta continues its transformation to become a more customer-focused airline, we are incorporating the best of Song into the best of Delta,`` said Delta CEO Gerald Grinstein in a statement. ``Our new Song service will set the standard in transcontinental travel, making Delta the first choice for customers on these routes.``
The financially-strapped parent company also plans to convert an additional 50-plus Delta aircraft to two-class Song service and expand in-flight entertainment on Song flighs.
Joanne Smith, currently president of Song, has been named vice president of consumer maketing for Delta, effective immediately.
Atlanta-based Delta filed for Chapter 11 bankrupcy protection from creditors in New York on Sept. 14.
On the Net:
Delta Air Lines Inc. http://www.delta.com
A service of the Associated Press(AP)