If it quacks like a duck, it might be a duck. Wired Magazine has a pop-up ad for Toq.

http://toq.qualcomm.com/product/features

"Qualcomm Toq is the next logical step toward an even more connected world that provides a digital 6th sense of what you need to know, when you need to know it."

This sounds like a 'personal assistant.' Just $350.

ORY