The game in sales is presentation not knowledge only. A car salesman has as much knowledge as you do in how to start the car. What he does knows is how to present the features even though he might not know the semantics behind them. I'm not saying that Nunley or the other don't know their product , its obvious they do if they invented it. Sales is different . It deals with how you present it so that you being approached with it understand your need to have it. So far we have done very little with the selling of Edig and it might just be we need a qualified salesman who knows presentation as little better.